social networking

When talking relationships, some think of in-person, others simplify it to virtual connections. It is very crucial to realize the power of the Internet and the big shift that is happening because of social media. And I am not talking ONLY about marketing; I am referring to the way we are connecting with each other, communicating, building relationships and more.

I can discuss over and over again how important it is to interact with others in-person, looking them in the eye, shaking their hands. After all, we are humans and we DO thrive on human interaction! Am I correct?That being said, we simply cannot ignore the huge impact of social media on our daily routine. People are conversing, connecting, conducting business - we are reaching out on a GLOBAL level! Although this seems very exciting, there are some rules that can't be avoided in order to establish successful relationships:

RULE #1 It is NOT All About You - When reaching out and connecting with others, make sure that you are LISTENING to their needs and goals so you can figure out a way to help them. Remember, NETWORKING is YOUR pay-it-forward opportunity where you give back BEFORE receiving. It is all about how you can help others, introduce them, send them referrals and support them to achieve their goals.

Imagine you are at a party sharing with a group of few people, except that you are keeping that spotlights on YOU: telling a story about you, sharing an experience, accomplishment, joke... without giving the chance to others to respond or share their stories. How boring is that? What would the rest of the group want to stick around? You are NOT communicating, interacting or even engaging them in the conversation... They will simply be leaving the group and you will be left alone. Being online is very similar. Make it a two-way communication and give others the chance to engage with you. It is really about THEM!

Rule #2 Set Content Expectations - Regardless if you will be managing your messages, blogs, Tweets... or if you delegate to an employee or outsource to a social media specialist; you need to be CLEAR on Content Expectations. Have a guideline that the writer needs to follow. Make sure they are familiar with your brand, services, products... they know who you are and what your goals are. It is very important to discuss a plan and put a strategy in place so you avoid mistakes. Remember, the Internet is public and the information you post out there, will be there for a long time! A small mistake could damage your brand and reputation quickly!

RULE #3 Contribute Meaningful Content - Again, very similar to networking in-person, when you are online, you still want to be a resource to others. People browse the Internet because they are looking for specific information; they are looking for answers to their questions. When publishing online content, make sure that it is geared towards making a difference in the reader's day and adding value. If the reader enjoys the content, they will comment back and they will also share with THEIR network of Fans and Followers, opening big doors of opportunities to both of you.

RULE#4 Have a Blog - A while back, it was very critical for every business to have a website. Today, it is CRUCIAL to have a Blog. While visiting your website and reading its content, your prospects approach your message with resistance because they do expect a sales pitch. But your blog is a totally different story. And although the content might reflect a soft sales messages, readers tend to approach the content with less resistance. They usually expect resourceful information on a blog; something to add on their knowledge and build on their education.