womens on networking

Network Marketing is a largely female-based industry. In fact, women make up approximately 82% of the industry according to the Direct Selling Association. Network Marketing is the perfect match for all types of women due to its business model. As more and more women enter this workforce, it is evident that they are shaping the way Network Marketing works today.

Trend # 1 - Focusing On Customers

In the past, Network Marketing got a bad reputation because of the trend of recruiting. Previously, leaders would tell their downlines to generate income by utilizing recruiting tactics. Basically, the focus was taken off of the products and put onto getting more and more people to join, hoping they would stay. Women tend to have an inherent talent of establishing and maintaining relationships. In this aspect, women have been creating a shift in the industry by changing compensation plans to put more focus on the customers and products. In fact, many MLMs have changed their commission structure by requiring a certain volume of the product to be sold before you receive payment. Due to this movement, the Network Marketing industry has achieved a better reputation than it had in the past, and it has gained stability.

Trend # 2 - Social Networking

Social Networking has quickly become the hottest thing around, and just recently became an excellent marketing tool to expose business opportunities. As women began to focus more on customers, they realized relationships had to be established. To accomplish this, more and more Fan Pages, forums, blogs, chat rooms, etc., have been put up on social sites to promote connecting with others. Women are largely responsible for this trend as they ultimately fostered the concept of relationships before attempting to make a sale. This philosophy spawned yet another hot marketing trend: Attraction Marketing.

Trend # 3 - Research, Research, Research

Women tend to be more detail-oriented. As a result of this, women will tend to do their research before investing in any product or service. This research spread to their business interests as well. As women became more involved with MLMs, more and more information has become available on them. Simply "Googling" any MLM name will lead you to numerous MLM review sites, forums, chat rooms, e-books, and more, allowing a diversity of opinion and expressions to be shared with a wide audience. Prior to this new trend, you were required to contact a sales representative to find out more, and, of course, the sales rep's opinion would be skewed to the best interest of themselves and the company.

Trend # 4 -Mainstream

Women have launched Network Marketing into the mainstream media like no other force could. People love to focus on working mothers, especially in a new era of business development. We like to think of a world where stay-at-home moms can accomplish their business goals, raise their children, and maintain their home. But it doesn't just stop there. We also like to focus on women who start their entrepreneurial career after they're retired, or women who don't have the "required" educational background to "make it" these days, but who are now excelling. All these topics make great news stories, and with great news stories comes press attention. The amount of exposure that Network Marketing has had in the past year has tripled from the previous year, and things look like they're only getting better.